Product differentiation
Since the USGA limitation on dimension, volume, CT, and MOI, most golf club manufacturers were trying to achieve differentiation in drivers either lowering the center of gravity to increase launch angle or by offering clubs with adjustable features.
Nike Golf, Callaway Golf, Nickent Golf, and Nicklaus Golf had introduced drivers using square or other geometric shapes to
<Why Airline Industry>
-항공산업은 세분화된 고객층을 가지고 있고, 할인요금의 수요가 정상요금 수요보다 먼저 발생하는 특징을 지니고 있다.
* 다양한 기준에 따른 세분화 : 여행 목적, 가격 민감도, 상품 구매시점, 선호 여행시기, 연령, 직업, 여행 목적지, 여행 기간 등
* 대표적 SEGMENTATION : 상용수
1. Industry
- Service Industry. Specially credit card company.
1-1. Why we choose this area
- We are familiar with card company’s names but actually it is true that we have no idea about company’s scale or location in industry. We will going to use a credit card when we get our job although we are not use it that much now, so we should know which card going to benefit to me or which
Ⅰ. INTRODUCTION
There are so many fabulous alcoholic drinks around the world and many countries are famous for there own traditional liquors. France’s Wine, Russia’s Vodka, Japan’s Sake, German’s Beer can be examples. Of course, there are so many great liquors in Korea too. However, few foreigners know Korean traditional alcoholic drinks. Our team has curious about this point. Why th
1. Why Our Team chose NIKE
HR system reflects not only its business but also other factors as cultural factor and employee factor. Throughout the class, we have learned HR system of GE case, which is U. S. Company, and the reason why GE came to have its own system by looking at the business situation at the moment. However, due to the limitation of U.S. case, we did not have a chance how GE'